Shop The Floor Advanstar

The combination of balluun and shop the floor now seamlessly integrates trade shows digital showrooms and b to b communication and commerce.

Shop the floor advanstar.

Beginning in 2013 all customers will have access to advanstar global s new shop the floor digital solution extending the tradeshow from three days to 60 days. Advanstar produces more than 50 trade shows and 100 other conferences and events. Shop the floor was launched early this year at advanstar s fashion related shows including magic marketplace. Its largest shows are the semiannual magic market week and licensing international expo.

Its principal operations are live media and business to business communications marketing services and data provision and it principally serves the technology healthcare trade and transport ingredients and fashion industries. With the initial launch of shop the floor in the fashion industry in february 2013 advanstar began the process of extending its leading trade shows digitally. In conjunction with magic the company has recently inaugurated the shop the floor initiative an e commerce platform to serve the same fashion industry clients as the trade show does. This trade show companion gives buyers the chance to discover new brands and preview collections before during and after coterie.

Advanstar communications shop the floor digital showroom for buyers and sellers received a major boost recently when the company partnered with balluun a social business to business technology provider. Shop the floor will become a brand s online showroom to be accessed by credentialed retailers.